Selling with a Strong Accent

Selling with a Strong Accent

Do you have a strong accent? Do you work as a salesperson in an international call center salesperson that works primarily over the phone? In this video / article, I will give you one BIG tip on selling with a strong accent.

I have worked with thousands of people internationally, and many of them have had an accent. It is not a problem, and do not be worried if you do have an accent…I got you covered.

https://youtu.be/xjzx9YNsfbU

Here is the Tip… Master your Tonality.

The first thing that you need to understand is that your voice is your key mechanism for success. Over the telephone, the prospect/client cannot see you when you are talking with him. He can ONLY hear you.

Fact #1 – 14% of what you say matters. 86% is how you say things

Fact #2 – We all know that different accents possess different tonality inflections.

The act of translation is hard. Sales is not easy. It is difficult to sell in another language…I know. Nevertheless, in order to go to the next level in your results you need to push yourself.

Begin to analyze the tonality that different regions use, during different statements, at different points of the sales process.

For Example:

Let us say that you sell over the phone to an English-speaking, American population. When you say “good-bye” in America, you hear a higher tonality on the “bye”. Have you ever noticed that at the farewell salutation in Arabic has more syllables? OR in Japanese?

The translation will give the natives of those countries, the tendency to use higher infection on the “good” versus the “bye”. This is only one very specific example, but it proves the case I am making.

So what is the easiest way to master tonality? Mirroring.

I want you to mirror the tonality that your prospects use. If you have someone on the phone that speaks fast, you speak fast. If you have someone on the phone that sounds happy, you sound happy.

Mirroring works well on many levels, but especially well with tonality. I could talk for hours about why mirroring is a phenomenal idea, but I do not want to blabber. Just make sure to try it when selling over the telephone at work.

Even if you are selling with an accent, I guarantee you will make MORE money. That is the reason you are reading this article… Right?

See, let me clarify the above by telling you a super-short story about how I began my Soft Skills Training Company…

You see, about 10 years ago, I had a realization:

I was put on this planet to teach and to share the knowledge I have.

So with my 20+ years of experience in the field of sales + soft skills + customer service + management – and after looking closely into the Israeli marketplace, I decided to open a sales training company in Tel Aviv Israel.

I knew what I had to do and whom I wanted to target, so I started cold calling companies in Tel Aviv, Herzliya, Ramat Gan, Holon, Haifa, and Jerusalem – doing everything in my power to try to generate momentum in my business.

Great news! I was able to find my first few corporate clients!

Now during my soft skills and sales training workshops, I included my own personal life stories throughout.

Moreover, at the conclusion of my sales training workshops, via telling stories and teaching specific sales, communication and other soft skill techniques, two things would consistently happen:

Firstly, I receive feedback from managers / management that the training workshop provided massive value.

Secondly, one or two of the students in the course privately approach me to share their own personal experience, what they learned, and to thank me.

And here we are nearly 10 years later and I am happy to say that I have slowly but surely transitioned into a pure “Soft Skills Coach”.

And in addition, that I have been lucky enough to say that I have helped thousands of people, from over 25 countries to improve their communication, leadership, and persuasive capabilities!