Let me tell you a short story about how I began a Soft Skills Training Company…

You see, about 10 years ago, I had a realization:  

I was put on this planet to teach and to share the knowledge I have.

So with my 20+ years of experience in the field of sales + soft skills + customer service + management – and after looking closely into the Israeli marketplace, I decided to open a sales training company in Tel Aviv Israel.

I knew what I had to do and whom I wanted to target, so I started cold calling companies in Tel Aviv, Herzliya, Ramat Gan, Holon, Haifa, and Jerusalem – doing everything in my power to try to generate momentum in my business.

Great news! I was able to find my first few corporate clients!

Now during my soft skills and sales training workshops, I included my own personal life stories throughout.

Moreover, at the conclusion of my sales training workshops, via telling stories and teaching specific sales, communication and other soft skill techniques, two things would consistently happen:

Firstly, I receive feedback from managers / management that the training workshop provided massive value.

Secondly, one or two of the students in the course privately approach me to share their own personal experience, what they learned, and to thank me.

And here we are nearly 10 years later and I am happy to say that I have slowly but surely transitioned into a pure “Soft Skills Coach”.

And in addition, that I have been lucky enough to say that I have helped thousands of people, from over 25 countries to improve their communication, leadership, and persuasive capabilities!

  Claude Lee Massey| Soft Skills Training Help |  Phone: +972-052-4135562